Bouquet of Fruits has provided California's finest produce to customers around the World since 1987, continuing a family tradition that started with the Paul family migrating from Armenia.

Israel Paul and his wife Burtha arrived in the United States in 1904 with 5 children, Beatrice, Blanch, Arax, Paul and Nora. In addition to their shoe repair business, they bought a 35 acre ranch in Fresno, California and began farming fresh apricots, nectarines and grapes. The Paul family quickly went from shoe repair to farming full time. After coming to America, Israel and Burtha had three more children, Agnes, Kay and Gladys. In 1942 Israel and Burtha sold the farm, and retired in-town for the remainder of their years.

His oldest son (my grandfather) Paul would be called an entrepreneur by today's standards. From the 1920's through the 1960's, Paul was an amateur wrestler, a band leader for The Fresno Municipal Band, a top salesman for State Life of Indiana, co-founder of The California Armenian Old Age Home, a Director to The Fresno Fair, and a Farmer. Paul had 3 children, Don from his first marriage, and Ron and Bob from his second marriage. Paul bought his own 40 acre pasture in 1939. He started by growing watermelons, then diversified to raising Arabian Horses and Gurnsey Dairy Cows. When his father sold the original ranch In 1942, Paul bought 80 acres with a house. He added tree fruit to the operation, growing the Paul Farm to 120 acres.

By the late 1940's, The Paul family created their first label that was used on their table grapes. That label was called "Touchdown", it was inspired by Don's professional football fame, playing for the Los Angeles Rams from 1948 to 1955. Ron and Bob continued in the family farming tradition by helping their father start Pipco Fruit Company (Paul Israel Paul Company). This began a new age in farming for the Paul family. With the focus shifting from dairy to tree fruit, the Pauls opened their first packing shed in 1952 under the Pipco Fruit Company label.

From the 50's to the early 60's, the Fresno operation grew to just under 400 acres, and a new packing facility was built. From the mid 60's to mid 70's the farming operation expanded north to Madera County, growing to 1600 acres. Pipco purchased grain land and developed it for farming tree fruit, table grapes, wine grapes, almonds, and citrus.

Soon after the death of Paul Paul in 1979, Pipco Fruit Company was divided among the two brothers involved in the family farm. The Pipco name stayed with Ron, his wife Angie and their three boys Ron Jr, Brian and Steve. The smaller Pipco Fruit Company refocused on specialty crops, leading the industry in marketing high quality fruit. From 1985 through 1991 Pipco Fruit Company transformed into a modern farming operation. Brian and Steve were involved in the day to day operations of the farm, in and out of the fields and packing operation.

Steve saw an opportunity to market the unique fresh fruits that PIPCO grew directly to the consumer. When he married his wife Gina in 1987, they started Bouquet of Fruits. Gina had a retail management background, and artistic design skills. Steve had experience administrating a large operation and a desire to do innovative marketing. Together they began selling fruit baskets by catalog, right from the Pipco Ranch House.

1994 was a busy year for the growth of Bouquet of Fruits. A new location was opened at the Fresno Air Terminal, marketing California produce to the visitors coming and going. Also Bouquet of Fruits went on the Internet with it's first 4 web pages, showing images of products and an 800 number to call and order.

From 1995 to 1999 Steve and Gina spent all their productive energy growing the Bouquet of Fruits business. By using a printed catalog and the website, they pushed sales through the 800 number. Production was handled through their 1200 square foot warehouse until 1997 when seeing a sizable growth in sales, Bouquet of Fruits moved to a larger facility.

The Paul Family has always embraced new innovations. In 1999 Bouquet of Fruits focused on the Internet as the new medium for growing the business. A shopping cart was deployed, web development was moved in-house, the warehouse was moved to a new building with office space; This move centralized, administration, IT, production and warehousing into a single Fulfillment Center. A comprehensive marketing plan was developed to utilize already established Internet companies with existing customer base to promote the bounty of The San Joaquin Valley's vast agricultural products.

Bouquet of Fruits is now operating out of it's expanded Fulfillment Center and Factory, providing California's finest in Value added, gourmet gifts locally and nation wide. We are committed to making your experience on our website and in our stores more convenient and satisfying than ever before.